Our Story

Hi, and thanks for stopping by to learn a little bit about who we are!

Flat Dog Supply, was established in 2024 in Georgetown, South Carolina to house and distribute our entrepreneurial passion project, constructiveHEARTS (cH), and eventually roll out our stationery and home goods line, Willowbank Road. The former is rocking and rolling, and latter is now in the works! 

Flat Dog Supply is led by a reinvented entrepreneur, Peri Phillips. Peri began her career at Turner Broadcasting as a multimedia producer. She moved to the agency side of things, and eventually landed in an agency role in Auckland, New Zealand where she and her husband, Graham, lived for a season on life. Two dogs and two boys later, motherhood became the primary calling, with an original stationery line and a necklace line, constructiveHEARTS, woven in along the way. While raising good boys, an opportunity arose to teach dyslexic learners, a passion that was followed for the next 10 years. Kids then do as we're grateful they do. The nest became empty and the next season of life arrived full of potential and new adventures. A 20 year plan of moving from Atlanta to Georgetown, South Carolina ensued... and with the support of her family, a 12 year old idea, constructiveHEARTS, was refreshed and refined...and Flat Dog Supply was born.

Peri with grand dog Patsy Cline, after a frolic on Pawleys Island, SC...in the snow! 

constructiveHEARTS (cH) is committed to honoring the legacy of a young friend by raising awareness, funds, and spirits in the world of childhood cancer one necklace at a time. A portion of proceeds from the sale of each necklace supports the Press On Fund, where 100% of funds raised go directly to pediatric cancer research. We're also raising awareness by inviting conversation. Each necklace is adorned with a charm that reads 'PRESS ON'.  Reminding us to dig deep, lean into adversity, and press on through life's storms. Our necklaces invite conversation and are a platform from which conversations about the need for an increase in pediatric cancer research funding flourish. 

We're also huge champions of RAISING SPIRITS. For every 4 necklaces sold online, 1 will brighten the day of a pediatric cancer patient through our "5th necklace" program. Learn more about "the 5th necklace" and the power of one necklace on the spirits of a child on a cancer journey. Inquire about becoming a "5th necklace" recipient organization or sponsor a "5th necklace" in our Shop!

The power of the written word is alive and well here at Willowbank Road! We're obsessed with gorgeous paper that feels good in your hand when writing, and when receiving.  We'll be populating the site with our offerings over the next several weeks, beginning with our best sellers.  If in the meanwhile, you've got a paper need - please send us an email and we can work through your needs the old fashioned way...offline!